Eight months later, on 4 October 2007, the owners of LunarStorm announced that they had bought the remaining shares of Bilddagboken, as well as 57 percent of the online Swedish-English dictionary. At the same time, LunarStorm replaced the "Kollage" service which allowed you to upload images for a fee with the free "Gallery", to compete with Bilddagbokens free picture upload functions. In February 2007, LunarWorks bought 40 percent of the shares in Bilddagboken, an increasingly big competitor to LunarStorm. The change had already been introduced at the British sister site a few months earlier (May - June). In September 2006, the website style was changed. But LunarStorm has through the years also cooperated with numerous other companies including Arla, EA Games, Loka, McDonald's, Coca-Cola, Aftonbladet, Sveriges Radio and Logitech. An early business partner was OLW who sponsored "RajRaj", a party-oriented photo album ("RajRaj" being Swedish slang for party). LunarStorm Pro was extremely popular among the member base and it improved the website's economic situation greatly.Īnother great source of revenue was LunarStorm's cooperation with other companies. In the same year, members were able to upgrade their membership to "pro" status and get unlimited access to a range of services for a fee. In 2002, "Kolla" ("Look" or "Check this out") was introduced which allowed users to visit LunarStorm from their mobile phones. An early example was LunarStorm's own pre-paid card "Vrål" ("Roar"). After the beginning, LunarStorm was financed by banners and other advertising on the website, but this soon evolved to include more of pay-by-SMS services. In 2001, LunarStorm had grown to over 600,000 members but still experienced economic hardships. Lunarstorm officially opened on 1 January 2000, after Lunarworks had taken over StajlPlejs and decided to rename it after the username used at the website by Rickard Erikssons girlfriend. It was created by Rickard Eriksson as Europe's first digital online community. "Style Place" transcribed to Swedish spelling), which started around 1996. The predecessor to Lunarstorm was called "StajlPlejs" (i.e. The website drastically dropped in popularity since then and in June 2010, Wyatt Media Groups (the owner of LunarStorm at that time) announced that LunarStorm would be shut down on 18 August 2010 due to lack of activity. According to the company's official statistics, the website had 1.2 million members in 2007, of whom some 70% were 12–17 years old. "LunarStorm" was operated by a company called LunarWorks. LunarStorm, in Swedish often shortened to Lunar, was a Swedish commercial advertisement-financed social networking website for teenagers, which was also available in the United Kingdom before 2007. JSTOR ( August 2011) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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